8 Ways to Double your Pinterest Traffic
Pinterest seems to be the one social media channel that nobody can quite put their finger on. Sure, it’s a little mysterious, and at times, pretty puzzling, but there are plenty of reasons you really, really need to be on Pinterest.
First of all, the amount of traffic it can generate for your site isn’t necessarily proportional to your following. If you only have 600 followers, but a few people start pinning your pin, and create a snowball effect, this can send thousands of visitors to your site!
Second–on that same point, Pinterest is the only social media channel where your posts live on forever. The life of a tweet or Facebook post is a few hours, but Pinterest is pretty much forever. The reason for this is because people treat Pinterest more like a search engine than a social media channel–so if your pin is a popular one, it’s going to keep coming up over and over again in user’s Pinterest searches!
Okay, you get it–so how can you take advantage of Pinterest? What can you do to drive more traffic to your site? Try these 7 tips, and don’t be surprised if you’re traffic doubles! (I know, it did for me!)
How to Double your Pinterest Traffic
1. Set up Pinterest for Business
By setting up Pinterest for Business, you’ll get access to helpful analytics (think Google Analytics, but for Pinterest) and the ability to set up rich pins, and even promote pins. Having a business profile set up for your site vs a personal page also establishes your brand as an authority. Click here for a step by step tutorial on how to set up Pinterest for business.
2. Delete your unpinned pins
This sounds weird, but I promise, it really works.
When someone searches a term in Pinterest’s algorithm, it pulls the best pins from the most reputable pinners to show up first. Part of how it assesses “reputable pinners” is what your repin ratio is. If you have a ton of pins that aren’t pinned–guess what? Pinterest isn’t going to give you much love. But if you have a high repin ratio, it’s going to boost your pin much higher in the search results.
So, how do we fix that? Go through all of your pins, and delete all pins that haven’t been re-pinned at least once. I just learned this trick recently, and although it was a REAL pain to do, it really paid off. After going through my boards and weeding through the unpinned pins, I noticed that I’ve been receiving a LOT more repins on my images on a consistent basis!
If you have a ton of boards to tackle, start with your most popular boards first (Tailwind or Pinterest Analytics can tell you this–more on that below!) and then eventually work your way through all of them. This is a great activity to do while watching Netflix .
3. Be Active & Engage On Pinterest
Success on Pinterest partly comes down to making friends with the Smart Feed. Outsmart the smart feed, and you’ll have followers flocking to you.
But the winning combination involves being present and engaging physically on Pinterest, too. This can solidify your Pinterest ranking.
How can you be active and engage on Pinterest?
- Manually pinning on a regular basis
- Go to the ‘’Explore’’ and ‘’Trending’’ pages and re-pin from there
- Pin other people’s pins manually
- When you see a ‘’Board to Follow’’ in your feed, follow them if they’re relevant.
4. Sign up for Tailwind
Blair and I both recently signed up for Tailwind and cannot even TELL you how much of a difference it’s made. It has nearly doubled my following in just a couple months, and I’m seeing a lot more traffic from Pinterest. Sitting down just once per week allows you to schedule your pins for the entire week. (I try to schedule around 50 pins per day–and a mix of both my content and other content.) It’s really quick and easy, and gives you the recommended times to pin, so your content is most likely to be seen by your audience. Yes, it is a paid platform, but it will quickly pay for itself!
5. Ensure sure all your boards are relevant to your brand
This is a common mistake I made in the beginning–I had random boards that had nothing to do with my brand. For example, if you’re a fashion blogger and cover nothing but style, your Pinterest boards should only cover style. If you’re a food blogger, your boards should be things like “breakfast,” “lunch,” “dinner,” “vegan,” “gluten free” “appetizers,” “quick meal ideas,” “meal prep,” etc. NOT “breakfast,” “lunch,” “dinner,” “what’s in my closet,” “beauty routine,” and “travel.” Make sense? You want to ensure you’re attracting an audience that will love all of your content, not just a tiny portion of it!
6. Remember to pin from your individual blog post, NOT from your homepage.
This is a detrimental mistake that can leave TONS of traffic on the table, and it’s really easy to do if you aren’t paying attention. Make sure you’re pinning from your individual blog post, not from your home page. If you pin an image from your homepage, and someone clicks through it two years later, they aren’t going to find what they’re looking for, and they’re going to get frustrated and leave–never to return again.
If they click through two years from now and find the post they’re looking for, there is a much higher chance they’re going to fall in love with what you have to say, and be a return reader.
7. Follow your competitor’s followers
If you’re sitting around waiting for followers to flock to you, you’ll be waiting a long time.
A powerful tactic to generate followers is strategically following your competitor’s followers.
Since you both have the same target audiences, chances are, if they followed your competitor – they’ll follow you, too.
8. Set up “Rich Pins”
What are rich pins? They’re essentially pins that include a bit more information than normal pins–dramatically increasing the chance that they’ll be clicked and repinned! They pull in your headline, blog logo and blog name, in addition to the caption. These work especially great for recipes, where they pull in the list of ingredients as well! Setting up rich pins can be a little bit tricky, but this is a great tutorial that walks you through how to do it the easy way.
This takes a little bit of extra time, but makes a big difference in the “searchability” of your pins. Before you upload your photos into your post, name them with keyword-rich descriptions. Not only will this improve your site’s SEO overall, but when you go to pin your images to your boards (or readers go to pin images from your website onto their own boards) the description will show up as, “denim off the shoulder top” for example, instead of say, “IMG_8690.” If you haven’t been doing this, start with your most popular posts, then move on to your recent posts, and go from there. You can change the image description in WordPress itself by clicking on “edit image” and then updating the “alternative text.”